PAY PER CLICK STRATEGIES FOR

HEALTHCARE & FITNESS

Grows your business fast

by attracting your best customers

Discover How

Pay Per Click Management

Pay Per Click Platforms such as Google AdWords and Bing Ads allows your clinic or practice to buy traffic and immediately generate patients and therefore revenue.

However there are many “healthcare businesses” also trying to do the same.  There are many pitfalls with most getting it terribly wrong and paying way too much and struggle to get

PPC Mistakes we often see include:

  • Poor keyword choice – usually way to broad on selection
  • Omitting certain search terms – this generally gets quite extensive
  • The landing page is not congruent with the ad your patient clicked
  • Being penalised and paying way to much by having poor quality landing pages and ads

Clinical Media PPC online marketing expertise takes your accounts to the next level.
Whilst we have the experience in online marketing, we take a consultative approach to ensure we  target the customers or patients your business needs.

With  transparent 24/7 access, customised strategies tailored for medical and allied health industries, we guide you through “know your numbers” concepts and reporting tailored to your needs you have the support and guidance needed to reach your goal, whether maximising return on investment, gaining more patients, or driving brand awareness.

WHY OUR PPC AGENCY is Beneficial to Your Business?

Pay Per Click Audits

PPC Audits process start from understanding objectives & analysing market strategy

PPC on Social Media

We all know most of the world is on FB, Pinterest or Instagram. A very different approach is required when targeting customers on social media

Google Adwords

The giant in PPC. You know your customers are searching in google, but everyone is targeting them – There are some very specific techniques and strategies to manage adwords accounts well. We’ll explain them to you

Bing Advertising

Bing Ads whilst having less reach than Google adwords, still has your customers seeking your services and the cost is usually cheaper

Display Network Advertising

Your business can carry out some very clever and smart retargeting to visitors that have already indicated an interest in your services

Remarketing & retargeting

A very smart strategy that increase ROI by segmenting and remerketing to customers who have already visited your website

Brief process of Clinical Media pay per click campaigns:

Our pay-per-click (PPC) management service includes the following components:

  • PPC campaign objectives

  • Search term research and selection

  • Ad creative development

  • Campaign set-up

  • Continual split-testing of all ads

  • Bid management and ROI tracking

  • Landing page optimisation and development

  • Daily, Weekly, Monthly. Quarterly Campaign management and analysis

ADWORDS TRACKING AND REPORTING

Many agencies send you one report a month, Clinical Media gives 24/7 access to your account so you can see progress on your campaign’s success in real time. We appreciate  you are busy so we also summarise in a report that’s emailed to your inbox every month.

You have access  to us at any time to request changes or for an explanation of anything you are not sure of in your PPC account.

NEED MORE CUSTOMERS OR PATIENTS AND NEED THEM QUICKLY

OUR SPECIFIC PPC CAMPAIGNS MAY BE RIGHT FOR YOU

LEARN HOW YOU CAN GET MORE CUSTOMERS QUICKLY

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