- Build using a Platform search engines love
- Integrate correct website architecture
- Create a clear conversion funnel into website to drive potential customers to the contact us page
Initial Customer Request.
This customer submitted an email to help and advice, explaining he did not know why his podiatry website was only at the top of page 2 and not appearing at the top of page 1 for his main search term, further more he was only occasionally appearing in the maps list. Also our client was concerned he did not have many enquiries from online.
Brief Summary of Initial Website Analysis
- The existing website design architecture was not designed for customer interaction.
- There was information on the site but poorly optimised for both search engines and end users
- No real offsite optimisation
- Limited measuring and analysis to allow for improvement.
- This was confirmed by customer behaviour flow, we can see that: –
A. Prospective customers bounced away after viewing the first page
B. Only 3 website visitors clicked more than 3 pages on website

The online strategies we would do if the podiatry business was ours!
We discussed with the lead podiatrist that the website needed an overhaul, we recommended using the wordpress platform as it is the content is able to be fully optimised for search engines and user experience.
This alone would increase exposure to: –
A this was and existing domain, we also would recommend instigating a 12 month SEO campaign to take advantage of the new website, it increased content and optimisation.
- Replace Existing New Website
- Commence SEO campaign
A search engine optimisation campaign designed to ensure high rankings for the many short and long tailed search terms in the podiatry industry.
What the customer chose to do…
The podiatrist decided to go ahead with a new website only…. below are the results
Results
Website Traffic
INCREASED 251%
During first 3 months visitors to website increase by 251%
Search Terms
INCREASED 242%
During first three months the number of search terms website started to rank for increase by 242%
Engagement
INCREASED 1433%
Engagement of visitors on new website increased by 1433% with many going to contact us page

Results Explained In A Little More Detail
Website Traffic Increased by 251%
The new podiatrist website was specifically designed around the major search terms for that healthcare industry.
Not all traffic on your website is equal. You want high quality local web traffic from customers looking for your services in your area.
This high quality laser targeted traffic is going to generate a better ROI than traffic that is not.
Any other traffic is purely vanity traffic, now while that might sound obvious, it is something that is often overlooked when trying to drive traffic to your website.
From the website performance graph we can see that initial growth is strong due to the optimised and relevant pages.
Search Terms Increased by 242%
Pages on the website were specific to Sydney podiatrist, each page quickly became very strong and dominant for customers in their area look searching for specific podiatry services.
This meant that the new website began appearing in search results for both long tail and short tail keywords meaning after a short period of time it went from appearing for 182 search terms to 404 healthcare specific relevant keywords
Please Note:
This does not mean the website was appearing at top of page 1 for all of them, however with the right SEO campaign it certainly would for many.
Customer Interaction Increased By 1433%
The goals of each specific podiatry service page was to inform the prospect of relevant skills of the podiatry practice in helping their patients and driving the customer to the contact us page, where they can submit an enquiry by email or telephone.
We can see from the podiatrists behaviour flow chart below that at each interaction the majority of customers did indeed go to the contact us page.

What Would We Do Next
FREE TRAFFIC FROM SEO = MORE CUSTOMERS
The new website is working exactly as planned, the conversion funnel is working and it is appearing for more and more search terms every day.
However, without a solid search engine optimisation campaign that pushes the website to appear in the top 3 of both maps and organic search terms, many of these new keywords will only appear on pages 2-4 and consequently not produce the new customers and patients that it otherwise could.
If your business could benefit from online marketing done in calculated and transparent way – tell us where you need help here
About
Based on the Sunshine Coast, Queensland
WE GET CUSTOMERS FOR HEALTH AND FITNESS BUSINESSES THROUGHOUT AUSTRALIA!
We are a team of online marketing professionals dedicated to healthcare & fitness services . We understand the search engine ecosystem. Our unique approach to PPC and SEO allows us the capability get your practice or business the customers you need.
