The new podiatrist website  was specifically designed around the major search terms for that healthcare  industry.

Not all traffic on your website is equal. You want high quality local web traffic from customers looking for your services in your area.

This high quality  laser targeted traffic is going to generate a better ROI than traffic that is not.

Any other traffic is purely vanity traffic,  now while that might sound obvious, it is something that is often overlooked when trying to drive traffic to your website.

From the website performance graph we can see that initial growth is strong due to the optimised and relevant pages.

Pages on the website were specific to Sydney podiatrist, each page quickly became very strong and dominant for customers in their area look searching for specific podiatry services.

This meant that the new website began appearing in search results for both long tail and short tail keywords  meaning after a short period of time it went from appearing for 182 search terms to 404 healthcare specific relevant keywords

Please Note:

This does not mean the website was appearing at top of page 1 for all of them, however with the right SEO campaign it certainly would for many.

The goals of each specific podiatry service page was to inform the prospect of relevant skills of the podiatry practice in helping their patients and driving the customer to the contact us page, where they can submit an enquiry by email or telephone.

We can see from the podiatrists behaviour flow chart below that at each interaction the majority of customers did indeed go to the contact us page.