To do this we installed and configured the following: –
- G- Search Consoleto see how patients are finding our dentists website
- G- Analytics to view how visitors are interacting when on the website.
How we targeted very specific search terms to grow grow a Brisbane dental clinic rankings by 1880 / m through search engine optimisation and skyrocket lead enquiries
This meant post covid -19 lockdown we were asked to hold off with our PPC campaigns as workloads were overwhelming.
Using proprietary and paid tools, we started to look for search terms customers are using and segregate theses into “informational” and “buying” terms.
In addition we analyse their competition
Tools we use include:-
We have our search terms, we have discussed with the dentist practice manager about their preferred terms to target first – and we begin with the onpage optimisation. Without this correctly configured everything else really is a waste of time.
Search engines take into account many off-page factors when deciding to where and when to rank your practice website pages. I am sure you have heard that SEO is all about backlinks!
Links are one of those factors, but it is not the only one, and for that reason, it can be challenging to rank on the merit of your web content alone
Off-page might seem harder than on-page because many off-page factors aren’t entirely under your control, but that’s the whole point. The harder something is to earn, the more reliable it is as a ranking factor.
It’s also important to note that traditional online and offline marketing activities can indirectly influence many of the factors above.
It is no secret that optimising for search engine campaigns need to mature over time and a plan for continuous work each month needs to happen for best results, but when they happen, the floods of traffic, just keep coming.
How many new customers a month can your clinic really deal with?
What this shows: increased traffic and patients specifically from maps and knowledge panel listings
Based on the Sunshine Coast, Queensland
WE GET CUSTOMERS FOR HEALTH AND FITNESS BUSINESSES THROUGHOUT AUSTRALIA!
We are a team of online marketing professionals dedicated to healthcare & fitness services . We understand the search engine ecosystem. Our unique approach to PPC and SEO allows us the capability get your practice or business the customers you need.